The app displays advertisements through Google AdMob, which may collect:
- Advertising ID: Anonymous device identifier for ad personalization
- Device Information: Device type, operating system, and app version
- Ad Interaction Data: Which ads you view or click (not shared with us)
- General Location: Approximate location for relevant ads (if enabled)
1.3 Device Access (No Data Collection by Us)
The app requests access to device features for functionality only:
- Device Contacts: To allow you to select contacts from your phone's address book
- Phone: To make emergency calls directly
- SMS: To send emergency text messages
- Internet: For displaying advertisements and WhatsApp messaging functionality
We do not collect, store, or analyze any of this data. Internet access is used for ads and WhatsApp only.
2. How We Use Your Information
All data processing happens locally on your device. We do not use, access, or process your personal information. However, Google AdMob may process anonymous advertising data.
Your locally stored information is used exclusively for:
- Emergency Communications: Making phone calls, sending SMS messages, and sending WhatsApp messages to your designated contacts
- Home Screen Widget: Displaying your emergency contacts on your device's home screen for quick access
- Contact Management: Storing and organizing your emergency contact preferences on your device
- App Functionality: Providing core features like contact selection from your device's contact list
- Advertisement Display: Showing relevant ads through Google AdMob (data handled by Google)
Your personal contact data is never transmitted to our servers or any external services.
3. Data Storage and Security
3.1 Local Storage Only
100% Offline Operation: All your emergency contact data is stored exclusively on your device using:
- SQLite Database: Contact information, messages, and app preferences stored locally
- Shared Preferences: Widget settings and app configuration stored locally
- No Cloud Storage: Your contact data never leaves your device
- No Internet Required for Core Functions: Emergency features work completely offline
- No Personal Data Transmission: Your contact information is never sent to our servers
- Internet Only for Ads: Internet connection used only for displaying advertisements
3.2 Data Security
Your data security is guaranteed because:
- Device-Only Storage: All personal data remains on your device at all times
- No Personal Data Transmission: Your contact information is not transmitted to external servers
- No Account Required: App works without creating accounts or providing personal details
- Standard Android Security: Protected by your device's built-in security features
- Ad Data Separation: Advertising data is handled separately by Google and not linked to your contacts
4. Permissions Explained
Required Permissions:
- CALL_PHONE: Make emergency phone calls directly from the app
- SEND_SMS: Send emergency SMS messages to your contacts
- READ_CONTACTS: Access your device's contact list to select emergency contacts
- INTERNET: Display advertisements and enable WhatsApp messaging
- ACCESS_NETWORK_STATE: Check network connectivity for optimal app performance
5. Third-Party Services
5.1 Google AdMob
LifeButton displays advertisements through Google AdMob. AdMob may collect and use data according to Google's Privacy Policy:
- Advertising ID: Anonymous device identifier for personalized ads
- Device Information: Device type, OS version, and app version
- Ad Interaction Data: Information about ads you view or click
- General Location: Approximate location for relevant ads (if location permission granted)
Important: This advertising data is collected directly by Google AdMob and is not accessible to us. You can opt out of personalized advertising through your device's advertising settings.
5.2 WhatsApp Integration
5.2 WhatsApp Integration
When you send messages via WhatsApp, the app opens the WhatsApp application with your pre-filled message. This follows WhatsApp's own privacy policies and terms of service. No data is shared with us during this process.
5.3 No Other Analytics Services
Apart from Google AdMob for advertising, we do not use any other analytics services or data collection tools. Your app usage patterns are not tracked or monitored by us.
6. Data Sharing
We do not collect, access, share, sell, or transmit any of your personal contact data. Your emergency contact information remains exclusively on your device.
Data handling in the app:
- Personal Contacts: Never shared with us or any third parties
- Emergency Communications: Direct communication between your device and contacts
- Local Operations: All contact operations happen on your device
- Advertising Data: Anonymous data handled directly by Google AdMob (not shared with us)
Google AdMob may share anonymous advertising data with advertisers according to their privacy policy, but this data is not linked to your personal contacts or identity.
7. Your Rights and Choices
Since all personal data is stored locally on your device, you have complete control:
- Full Access: View all emergency contacts and messages stored in the app
- Complete Control: Edit or delete any contact information at any time
- Total Removal: Remove all data by uninstalling the app
- Permission Management: Grant or revoke app permissions through your device settings
- Ad Preferences: Opt out of personalized ads through your device's advertising settings
- Offline Operation: Use core features without any internet connection
- No Account Dependency: No need to create accounts or provide personal information
8. Children's Privacy
LifeButton is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have this information removed.
9. Data Retention
Since all data is stored locally on your device:
- Contact Data: Stored on your device until you delete it or uninstall the app
- App Preferences: Retained on your device until app uninstallation
- No Server Storage: We do not store any of your data on our servers
- Complete User Control: You can delete all data at any time
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date
- Providing in-app notification for significant changes
You are advised to review this Privacy Policy periodically for any changes.
11. Contact Information
Last Updated: October 19, 2025